Shop our newest collection on Etsy

About Us

At SB Jewellers, excellence isn’t new — it’s our legacy.

Since 2003, we have been at the heart of the diamond industry, specializing in the manufacturing of lab-grown diamonds and the trading of natural diamonds. Over the years, we’ve had the privilege of serving retailers, individual clients, and large jewelry houses, earning their trust through our commitment to quality, authenticity, and craftsmanship.

Through decades of experience, we identified a growing gap:

Lab-grown diamond jewelry, despite being accessible by nature, was still priced heavily due to middlemen.

At SB Jewellers, we believe luxury shouldn’t come with unnecessary markups — it should be crafted with integrity and priced transparently.

Today, we offer fine lab-grown and natural diamond jewelry — both at fair, honest prices, without compromising on quality or design.

Each piece is accompanied by trusted certifications like GIA, SGL, and BIS Hallmark, ensuring authenticity and confidence in every purchase.

We also offer customization services, allowing you to create jewelry that’s as unique as your story.

Our Promise:

  • Unmatched Craftsmanship: Direct from manufacturer to you.
  • Transparent Pricing: No inflated costs, no hidden margins.
  • Certified Quality: GIA, SGL, BIS Hallmarked jewelry you can trust.
  • Personalized Designs: Custom pieces crafted to your vision.

At SB Jewellers, you’re not just buying jewelry — you’re investing in trust, tradition, and true value